Week 1

Help, my business is losing steam and I don't know what to do!

Scenerio:

Sales at your coffee shop has been decreasing for the last 5 months and you don't know what to do.  You have lowered your prices but you have not been able to obtain the results you were expecting.  Now what? You have decided to call in the experts to turn around the situation.

Some information about your coffee shop:

Years in business: 10 years

Location: Montpellier, Place de la Comedie

Menu: beverages and a small snack menu

Employees: 10 (5 servers, 2 cook, 1 host, 2 manager)

Seats: 100


You have called in a consulting group to help you come up with a solution to change the current situation.

Plan of Action:

1. Owner meets with the 2 consultants and explains the situation
2. One of the consultants leads the brainstorming session and with the aid of his assistant he come up with a short term and longer term plan to revert the situation.

Topics to keep in mind during the exercise:

• Customer Loyalty
• Product and Service quality
• Competitors
• Marketing strategy
• Reputation
• Customer complaints
• Environment